What is happening in the commercial?
It started with a boy wanted something more about his ice cream,
so when ice cream shopper handed ice cream without any candy or
chocolate on it to him, "and?" he asked.
Then, ice cream shopper add something on his ice cream.
Second, after seeing a dog which could ride a skater, the teenager asked,"and?"
The dog turned out to be a shut dog.
When the teenager grew up to be an adult, he took a job offer and asked,
"and?" His boss promised he for giving him a bright future.
After seeing these, we could suggest that he was a man who wants
something more because he always asked,"and?".
However, once he drunk Coke, before he asked,"and?" he found that on its
bottle "real coke taste AND zero calorie!"
It was first time that someone gave him more
before he asked so he was very happy and said thank you to Coke zero.
What is the product or service?
Coke Zero
Who is the target audience?
People who like Coke Cola but don't want to get fat.
What emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor, etc.)
I Think it was excitement because people want to see what's going to happen after we ask,"and?"
The plots were funny too. Moreover,This commercial is short but it was quiet catchy.
Does it do a good job in persuading the watcher to buy the product? Why or why not?
I think it did a good job because what happened in this commercial
it what actually happened in our daily life,
we tend to want something but sometimes we were too shy to ask or
we just want someone can realize that what we need/want before we asked.
1. Are you part of the target audience for this commercial?
回覆刪除I’m definitely one of the target audiences of the Coca-Cola Company, their products are my first and only choice among other soft drinks brands.
2. Does the commercial do a good job in persuading the watcher to buy the product? Why or why not?
From an audience’s aspect, this commercial is more funny than persuasive. As we might experience by ourselves that asking for more isn’t something that will always be granted, however what happened here is just the opposite. Yet, from the advertiser’s aspect, it’s funny enough to leave a deep impression in the video watchers’ minds, which ensures the commercial to be a great success. Besides, the commercial brought up the idea of “asking for more” to its audiences, this offered two message at once: The company is giving the right to ask for more back to its consumers and a positive way of life, which made the commercial more watcher-friendly.
Again, thanks for sharing!
I am part of the target audience.Because I don't want to gain weight when I drink coke.
回覆刪除This commercial do a good job on persuading people to buy the products.At first,the ad provide a lot of interesting examples to demonstrate that things could be better when we said "and".In most cases,we obtain extra things and the daily routine become marvelous event.Then it come to a result that maybe a cock is quite usual.However, when it add "and" zero calorie,it become fantastic.